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Behind the Mics
NPR Story
3:00 am
Fri March 9, 2012
Wal-Mart Ad Targets Regional Grocer Harris Teeter
By Scott Graf
In North Carolina, Wal-Mart has unveiled a new ad campaign in the Charlotte area. The ads are unusual because they target the small, regional grocery chain Harris Teeter. Wal-Mart is the largest retailer in the world. Harris Teeter is 207th. In the commercials, Wal-Mart says it sells the same items as the local chain, but for less.